Previous Bayn Group AB (publ) ("Humble", "the Company") has completed the name change to Humble Group, which was voted through at the previous Extraordinary General Meeting held on April 14, 2021. The company is still listed on Nasdaq Frist North SE but now goes by the name "Humble Group" and with the new card symbol HUMBLE. For more information regarding the new branding, visit or the company's Instagram.

“It feels very good that we have finalized the name change. As we have communicated with our bigger vision and long-term plans for the group, a good name is becoming increasingly important and relevant to the group we want to build. Humble is a group of entrepreneurs who are humble to the huge FMCG (Fast-Moving Consumer Goods) market and its need to change, where we together strengthen each other and have greater power to influence. For the new companies that become part of our journey, it also gives a clear picture of what it is like to be part of the Humble Group and our view of collaboration and leadership. Since we communicated the acquisition strategy after the Pändy transaction a little over a year ago, we have now, after last week's transactions, capital injection, updated branding and name change, got the most important pieces of the puzzle in place needed to continue to grow and realize our vision of become a leading player in for future FMCG-products and brands” says Simon Petrén, CEO Humble Group AB.

For more information, please contact:
Simon Petrén, CEO, Humble Group AB (publ)
Tel: +46 70 999 94 55

The information in this press release has been published, through the agency of the contact person above, at the time stated by Humble’s Group’s new distributor Cision at the publication of this press release.

About Humble Group

Humble Group is a Swedish food-tech and FMCG-group, supplying the next generation of products that are good for people and the planet. Humble targets the segments of foodtech, eco, sustainability and vegan to drive high organic growth, acquisitions and utilize synergies in the different operation entities: Brands, Distribution, Manufacturing and Ingredients and R&D. Humble’s technology solutions, refined through scientific research and extensive market experience, facilitate new formulations and recipes that improve the taste and texture of the next generation of sugar-reduced, sustainable and vegan products. For more information visit

HUMBLE Group is listed on Nasdaq Stockholm, First North Growth Market, under the ticker HUMBLE
FNCA Sweden AB is Humble Group’s certified adviser. Tel: 08-528 00 399 E-mail:

Important information
This communication may contain certain forward-looking statements. Such statements are all statements that do not relate to historical facts and include expressions such as "believe", "estimate", "anticipate", "expect", "assume", "predict", "intend", "may", "presuppose", "should" or similar. The forward-looking statements in this release are based on various estimates and assumptions that in several cases are based on additional assumptions. Although Humble believes these assumptions were reasonable when made, such forward-looking statements are subject to known and unknown risks, uncertainties and other important factors that are difficult or impossible to predict and that are beyond Humble’s control. Such risks, uncertainties and important factors could cause the actual results to differ materially from the results expressly or implicitly indicated in this communication through the forward-looking statements. The information, perceptions and the forward-looking statements in this release apply only as of the date of this release and may change without notice.