Humble Group AB (publ) ("Humble") has entered into a binding agreement with Kopper's Chocolate, LLC. regarding the sale of all shares in Bayn Production AB (the "Company"), formerly Koppers Candy Sweden AB (the "Transaction"). The Company is being divested as part of Humble's long-term strategy to streamline the Swedish manufacturing business, which, among other things, means an increased focus on the most efficient and profitable production units within the group.

A number of assets such as recipes (including sugar substitutes) and technologies are excluded from the Transaction, which means that Humble will continue to own these assets after the Transaction. The total purchase price for the shares in the Company amounts to SEK 7.7 million (the "Purchase Price"), of which SEK 6.0 million will be paid on the acquisition of the shares and SEK 1.7 million is an earn out based on the Company's operating profit. Consequently, if the earn out is paid in full the Purchase Price is the same amount as the Company was acquired for in year 2020.

The Company's net sales and EBITDA rolling twelve months as of the end of November 2023 amounted to approximately SEK 35.1 million and approximately SEK -11.3 million, respectively. The Transaction is thus expected to have a positive impact on Humble's profitability and margin going forward.

”The Company has been a valuable asset to Humble over the past three years, ensuring production, recipes and product innovation. The Company does no longer represent a central role within the strategic framework we have set for Humble's production units, as there are other companies in the group that are better suited to the purposes that Humble is trying to achieve going forward. Through the Transaction, we also strengthen the group's operating profit and enables an increased focus on the remaining confectionery manufacturers in which we intend to continue investing.” says Simon Petrén, CEO Humble Group AB (publ).

Rämsell Advokatbyrå AB is legal advisor to Humble in connection with the Transaction.

For further information, please contact:
Simon Petrén, CEO, Humble Group AB
Telephone: +468 61 32 888

The information in this press release has been published by the above contact person, at the time specified by Humble Group's news distributor Cision at the time of publication of this press release.

Humble Group is a Swedish FMCG group, which delivers next-generation consumer products that are better for people and the planet. Humble’s business consists of the business segments Future Snacking, Quality Nutrition, Sustainable Care and Nordic Distribution, which have a profile within health and sustainability. The company strives to drive organic and structural growth through acquisitions and by utilizing synergies between the business entities. For more information visit

Humble is listed on Nasdaq Stockholm, First North Growth Market, under the ticker HUMBLE. FN Sweden AB is Humble’s certified adviser. Tel: 08-528 00 399 E-mail: