WHSmith Travel is a leading travel retailer with a presence in a wide range of locations in the UK, including airports, hospitals, train stations and motorway service areas. TWEEK Sweets are now available at cirka 100 of those sites.

TWEEK is the leading brand in Sweden for sugar-reduced confectionery and offers a wide range of both pre-packed products and unique bulk varieties. The company was acquired in the summer of 2020 by Humble Group.

In the autumn of 2020, the brand began launching in several export markets such as China, the United Kingdom, Germany, and the Nordic countries. Earlier this year TWEEK signed a partnership with Chef Sam to introduce the brand into the Iberian and French markets. Finnish S Group has also introduced TWEEK to an additional 408 stores across Finland.

The listing with WHSmith Travel marks a great advance in the launch of TWEEK in the UK, as TWEEK Sweets is also has been launched at Protein Package, Tropicana Wholesale, Muscle Finesse, Creme d’Or and Tree of Life.

“We have noticed a great interest in our products among retailers as well as end consumers in the United Kingdom and we are happy to reach them on the go in their everyday lives – promoting health and balance together with WHSmith Travel.” – Åsa Rosén, Founder of Tweek AB

For further information, please contact:
Simon Petrén, CEO, Humble Group AB
Tel: +46 70 999 94 55

E-mail: simon.petren@humblegroup.se

The information in this press release has been published, through the agency of the contact person above, at the time stated by Humble’s Group’s new distributor Cision at the publication of this press release.

About Humble Group

Humble Group is a Swedish food-tech and FMCG-group, supplying the next generation of products that are good for people and the planet. Humble targets the segments of foodtech, eco, sustainability and vegan to drive high organic growth, acquisitions and utilize synergies in the different operation entities: Brands, Distribution, Manufacturing and Ingredients and R&D. Humble’s technology solutions, refined through scientific research and extensive market experience, facilitate new formulations and recipes that improve the taste and texture of the next generation of sugar-reduced, sustainable and vegan products. For more information visit www.humblegroup.se

HUMBLE Group is listed on Nasdaq Stockholm, First North Growth Market, under the ticker HUMBLE, FNCA Sweden AB is Humble Group’s certified adviser. Tel: 08-528 00 399 E-mail: info@fnca.se

Important information
This communication may contain certain forward-looking statements. Such statements are all statements that do not relate to historical facts and include expressions such as “believe”, “estimate”, “anticipate”, “expect”, “assume”, “predict”, “intend”, “may”, “presuppose”, “should” or similar. The forward-looking statements in this release are based on various estimates and assumptions that in several cases are based on additional assumptions. Although Humble believes these assumptions were reasonable when made, such forward-looking statements are subject to known and unknown risks, uncertainties and other important factors that are difficult or impossible to predict and that are beyond Humble’s control. Such risks, uncertainties and important factors could cause the actual results to differ materially from the results expressly or implicitly indicated in this communication through the forward-looking statements. The information, perceptions and the forward-looking statements in this release apply only as of the date of this release and may change without notice.