Bayn announces the launch of its website for the Chinese market. All materials are translated into Chinese and the website is hosted on a Chinese server accessible to the whole territory. http://bayneurope.cn/.
China represents a huge market for sugar reduction. According to the World Health Organization (WHO), 120 million Chinese people suffer from diabetes and childhood obesity is on the rise.
"Bayn has been building a pipeline into the Chinese market over the past few years with suitable partners. Entering the Chinese market is a complex task with its differences in business culture and food regulations. Sugar reduction is not just about selling a product or a solution. It is about the whole concept where the company culture and our offer need to be translated and communicated for the Chinese market. We are confident in our long-term strategy for our venture in China, where establishing the website as a window and communication platform is an important step", says Lucy Dahlgren, CEO Bayn Europe.
About Bayn Europe:
Bayn is an independent developer in the field of sugar reduction, offering the market cost-effective raw ingredients and total solutions for sugar reduction. Bayn creates new, naturally sweetened, low-calorie products. The company's solutions, developed through scientific research, provide innovative, healthy recipes in close collaboration with our customers in the global food industry. Bayn is listed on Nasdaq Stockholm, First North, under the ticker BAYN.
Mangold Fondkommission AB is the company's certified adviser. Telephone +46-8-5030 1550.
For more information, please contact: Lucy Dahlgren, CEO, Bayn Europe AB, e-mail ld@bayn.se
