Innovative ice cream company Köld AB makes its delicious vegan and milk-based ice creams in Malmö. Since the summer, Bayn has been working closely with Köld to develop new sugar-reduced recipes for all of Köld's ice cream types: cream ice cream, coconut ice cream, cashew ice cream, sorbet and sherbet. Bayn has been responsible for reformulating the recipes to replace sugar in the ice cream, while maintaining both the great taste and the technical aspects of the ice cream.

"Ice cream should be fun and exciting, but above all it should taste good, no matter what type of ice cream you prefer. Function will never come before taste for us. We have been working for a long time to try to produce ice cream without added sugar, because we see it as an important future product. We were not satisfied with the flavors we produced in 2015, but when we started using EUREBA in our blind tests this year, the results were fantastic. Sometimes we didn't pass the blind tests ourselves, when we were asked to select the ice creams with EUREBA! These are really good grades", says Peter Svanberg, founder of Köld AB.

"Removing sugar in ice cream is a challenge in terms of taste, regulations and technical features. Bayn's core competence lies in formulating ingredient blends to replace or reduce added sugar with ingredients of natural origin. We are pleased that Köld, who works with a focus on taste experiences, does not notice any difference in taste and texture between their ice cream with sugar and with our ice cream blend without added sugar. This is further proof that our sugar reduction solutions work", says Lucy Dahlgren, CEO Bayn Europe AB.

The sugar-reduced ice cream will be available in the Cologne ice cream range from December 1, 2016. The ice cream is also planned to be sold by Bayn in its newly opened knowledge center with sugar-reduced coffee in Gävle.

"The market potential is huge and we have a number of strategic partners who are looking at the opportunities offered by our tasty and sugar-reduced product concept," says Lucy Dahlgren.

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