Bayn appoints Patrik Edström as COO to strengthen the organization where he becomes an important cog in our growth strategy. We have been marketing our sugar replacement solutions in Europe for several years through our distributors. Now the sales work is intensified where Patrik will have a driving role in the continued development.
"Bayn is in an expansive phase where it has built a large network and good customer relationships through innovative solutions for sugar reduction. I look forward to working with Bayn where my long experience in industry and sales opens new doors and will be an asset in the continued expansion", says Patrik Edström.
Patrik Edström has many years of experience in food and distribution. Most recently he was CEO of R2 Group Sweden AB. Previously, he has worked as CEO of the Nordic Region in Azelis, as well as VP Marketing for Omya's distribution operations in Switzerland. Patrik will take up the position on 2017-10-18.
About Bayn Europe:
Bayn is an independent developer in the field of sugar reduction, offering the market cost-effective raw ingredients and total solutions for sugar reduction. Bayn creates new, naturally sweetened, low-calorie products. The company's solutions, developed through scientific research, provide innovative, healthy recipes in close collaboration with our customers in the global food industry.
Bayn is listed on Nasdaq Stockholm, First North, under the ticker BAYN.
Mangold Fondkommission AB is the company's certified adviser. Telephone +46-8-5030 1550.
For more information, please contact: Lucy Dahlgren, CEO, Bayn Europe AB, e-mail ld@bayn.se
