Björn Johansson has fifteen years of experience as a consultant in the UK food and drink industry and an extensive network of contacts relevant to Bayn's presence in the UK and Ireland.

- We warmly welcome Björn Johansson to our team. Björn's presence in the UK is significant for how we can approach and work with our customers in an important market. His primary task is to strengthen our dealer network in the UK and Ireland, says Mats Källqvist, Sales and Marketing Manager at Bayn Europe in Stockholm.

The UK and Ireland market is an interesting market that is at the forefront of the development of sugar-reduced foods and drinks.

- Bayn's sugar-reducing product line Eureba® is therefore very interesting in this context. Here we can bring new ideas together with our distributors," says Björn Johansson.

Björn Johansson took up his post at the end of June 2019.