"Bayn has established itself in the market as a research-based company, which we are, but our EUREBA® products have now reached a maturity that enables a stronger focus on commercialization and sales," says Lucy Dahlgren, CEO.
As an important part of the shift towards commercialization, Ange Mertner, formerly Nordic Sales Director, will take up the position of Deputy CEO, with marketing as her main area of responsibility.
"Bayn's goal for the coming year is to commercialize our already developed EUREBA® products, as well as new products in development, and penetrate the market segment by segment," said Mertner, who has a successful background in developing customer relationships and increasing sales in growing companies. "We will also more aggressively produce ready-to-use stevia-based blends, which will simplify development and shorten the lead time from product idea to market launch for our customers."
"Bayn has positioned itself very well in the market, and has brought in very competent people in the field of natural sweeteners," said Mertner. "The market is crying out for natural and healthy products and Bayn is now ready to provide the market with its high-quality, cost-effective solutions."
For more information please contact:
Lucy Dahlgren, CEO, Bayn Europe AB, mobile +46 73 73 86 752, e-mail ld@bayn.se
Ange Mertner, Deputy CEO, Bayn Europe AB, mobile +46 70 467 11 88, e-mail am@bayn.se
About Bayn Europe AB
Bayn is a market-driven, innovative company based in Stockholm, Sweden, specializing in natural and healthy sugar reduction solutions based on the sweetness of the plant Stevia Rebaudiana Bertoni. Bayn's know-how is reflected in the complex product solutions sold on the European market under the EUREBA® brand. Bayn works only with natural ingredients in its solutions to optimize taste, texture and cost for the benefit of health and the environment. Bayn focuses on scientific research and works in accordance with strict ethical and quality guidelines in close collaboration with its customers. Bayn is listed on Nasdaq Stockholm, First North under the ticker BAYN. For more information see www.bayn.se.
