EUREBA® C-01 and -02 are specifically designed for chocolate. Replacing sugar in chocolate is a particular challenge in terms of taste and mouthfeel. Bayn uses ingredients based on natural raw materials to refine the sweetness, mouthfeel and texture of chocolate. This makes the taste experience as close to regular chocolate as possible. Consumers want reduced-sugar products, but they don't want to compromise on taste.
Many manufacturers focusing on sugar reduction are now interested in Bayn sugar substitutes. Sure Taste AB chose Bayn for their long experience in sugar reduction.
The introduction of Sure Taste took place at the Bak- och Chokladmässan in Älvsjö October 10-13 this year and the chocolate received very good feedback. According to Sure Taste, the interest in the chocolate has been great, which is very good for a completely unknown brand that here had to compete with known brands from established producers.
Sure Taste, which plans to release more sugar-reduced products with EUREBA®, sells its chocolate in a number of selected ICA stores, including ICA Gärdet and ICA Kvantum Nybro. The chocolate is also sold online via Klippkungen.se, click for link here.
