"The Humble Co. is a fantastic company that I have the opportunity to follow for a long time. Noel is an incredibly talented entrepreneur, one of the best I have met over the years. He has been active in the ECO and sustainability vertical for 8 years, where we now with his network and expertise see many exciting potential acquisitions that would fit well into our group with a focus on the products of the future. The FMCG industry is one of the world's largest industries and it needs to change. We believe there is a very clear position for this type of group, where other fast-growing and disruptive brands fit in, both culturally and in terms of vision. Bayn is becoming an attractive home for these types of entrepreneurs and their companies to join, develop and grow together." - Simon Petrén, CEO Bayn Group AB
The interview in brief
- The background to the acquisition
- New business area
- Synergies and future
For further information, please contact:
Simon Petrén, CEO
Tel: +46709999455
Email: simon.petren@bayngroup.com
About Bayn
Bayn Group is a Swedish foodtech group, supplying cutting edge and healthy sugar reduction solutions for the food and beverage industry. Bayn's ingredient solutions, refined through scientific research and extensive market experience, facilitate new formulations and recipes that improve the taste and texture of the next generation of sugar- and calorie reduced products. For more information www.bayngroup.com
Bayn is listed on Nasdaq Stockholm, First North Growth Market, under the ticker BAYN
FNCA Sweden AB is Bayn's certified adviser. Tel: 08-528 00 399 E-mail: info@fnca.se
Important information
This communication may contain certain forward-looking statements. Such statements are all statements that are not historical facts and include expressions such as "believes", "estimates", "expects", "anticipates", "assumes", "anticipates", "intends", "may", "continues", "should" or similar expressions. The forward-looking statements in this release are based on various estimates and assumptions, many of which are based on additional assumptions. Although Bayn believes that these assumptions were reasonable when made, such forward-looking statements are subject to known and unknown risks, uncertainties and other important factors that are difficult or impossible to predict and are beyond Bayn's control. Such risks, uncertainties and material factors could cause actual results to differ materially from those expressed or implied in this communication by the forward-looking statements. The information, beliefs and forward-looking statements contained in this communication speak only as of the date of this communication and are subject to change without notice.
