Paradis-Is has a specific business approach: the ice cream company produces batches of mixes that are mixed locally and by hand by its franchisees. Consumers can thus enjoy freshly made ice cream with carefully selected quality ingredients, like an Italian gelateria.
In July 2019, Bayn Europe delivered the first trial order of EUREBA® to Paradis-Is.
- During the summer we have tested Eureba in our ice cream production and are very pleased with the taste. Some flavors stand out a little extra and we are extremely pleased, not least with the strawberry ice cream, says Lars Flanding, product manager at Paradis-Is in Denmark.
In 2020, Paradis-Is will test launch the sugar-reduced ice cream with the aim of reaching full volume in 2021. The launch will take place in both Denmark and the US.
- Bayn Europe will organize the production of Eureba in the US, provided that the volumes allow this, says Patrik Edström, CEO of Bayn Europe, Stockholm.
In terms of ice cream consumption, the United States ranks second in the world. The average American eats 20.8 liters of ice cream per year. Denmark ranks seventh with an average of 9.8 liters of ice cream per year per person.
- Ice cream consumption is on the rise worldwide. In 2022, the global ice cream market is expected to reach USD 89 billion. "The trend shows that consumers are demanding ice cream with organic ingredients and lower calorie content. In this respect, we see that Eureba with its sweetened fibers has a clear market potential," says Patrik Edström.
