* All amounts have been converted to SEK from GBP (FX GBP to SEK 12.55).


  • Amber House is based in Lewes, United Kingdom. The company markets, sells and distributes its own brands as well as licensed products mainly in the beauty and health sectors to leading companies and chains such as Boots and Primark.
  • The company's sales and adjusted EBITDA for 2022 are estimated to amount to approximately SEK 117.0 million and approximately SEK 12.0 million respectively.
  • Humble has paid the purchase price for the shares in the Company (the "Purchase Price"). The purchase price has been paid partly in cash and partly by the board of directors of Humble having resolved on an issue and allocation of 1,158,385 shares in Humble to the sellers of Amber House.
  • All other conditions for the completion of the Transaction have been fulfilled and Humble has thereby acquired the shares in the Company.
  • In connection with the Transaction, Humble's share capital will increase by SEK 254,844.70 to SEK 64,869,033.02 and the number of shares in Humble will increase from 293,700,856 to 294,859,241 shares. The cash portion of the Purchase Price has been financed with Humble's existing cash.

"Amber House has for a long time built up a loyal customer and supplier network and thereby established itself as a niche and significant player in the UK market. Humble's subsidiaries have sales to the Company since before and the acquisition entails several given synergies and opportunities for deeper cooperation in the future. By acquiring Amber House, we add additional sales channels to major retail chains in a key market and gain a stronger position in the Personal Care segment. We very much look forward to continuing to work closely with the founders and the Company's employees in a new and rewarding context." says Simon Petrén, CEO Humble Group AB (publ).

Rämsell Advokatbyrå AB is the Swedish legal advisor and Shoosmiths LLP is the local legal advisor to Humble in connection with the Transaction. FRP Advisory Group plc is acting as financial advisor to Humble in connection with the Transaction.

For further information, please contact:
Simon Petrén, CEO, Humble Group AB
Phone: +46 70 999 94 55

The information in this press release has been published by the above contact person, at the time stated by Humble's news distributor Cision at the time of publication of this press release.

Humble Group is a Swedish foodtech and FMCG group that delivers the next generation of consumer products that are good for people and the planet. Humble focuses on the segments foodtech, eco, sustainability and vegan. The companies are growing through organic growth, acquisitions and the exploitation of synergies in the different business units: brands, distribution, manufacturing and ingredients. Humble's technology solutions, refined through scientific research and extensive market experience, facilitate new formulations and recipes that improve the taste and texture of the next generation of sugar-reduced, sustainable and vegan products. For more information, visit www.humblegroup.se

Humble is listed on Nasdaq Stockholm, First North Growth Market, under the ticker HUMBLE. FNCA Sweden AB is Humble's certified adviser. Tel: 08-528 00 399, e-mail: info@fnca.se

This press release contains forward-looking statements that reflect Humble's intentions, beliefs or expectations regarding Humble's future results of operations, financial condition, liquidity, performance, prospects, anticipated growth, strategies and opportunities and the markets in which Humble operates. Forward-looking statements are statements that do not relate to historical facts and can be identified by the fact that they contain words such as "believes", "expects", "anticipates", "intends", "estimates", "will", "may", "assumes", "should", "could" and, in each case, the negatives thereof, or similar expressions. The forward-looking statements in this press release are based on various assumptions, many of which are based on additional assumptions. Although Humble believes that the assumptions reflected in these forward-looking statements are reasonable, there can be no assurance that they will materialize or that they will be accurate. Because these statements are based on assumptions or estimates and are subject to risks and uncertainties, actual results or outcomes may differ materially from those in the forward-looking statements for a variety of reasons. Such risks, uncertainties, contingencies and other important factors could cause actual events to differ materially from the expectations expressed or implied in this press release by the forward-looking statements. Humble does not guarantee that the assumptions underlying the forward-looking statements in this press release are correct and any reader of this press release should not place undue reliance on the forward-looking statements in this press release. The information, opinions and forward-looking statements expressed or implied herein speak only as of the date of this press release and are subject to change. Neither Humble nor anyone else undertakes to review, update, confirm or publicly announce any revision to any forward-looking statement to reflect events that occur or circumstances that arise in relation to the contents of this press release, unless required by law or the Nasdaq First North Growth Market's Rulebook for Issuers.