"We are now at the end of the transaction and have in a short time started the process of realizing sales synergies using SFG's sales structure. It is a pleasure to be able to take on the Swedish market in depth and establish a broad distribution for the brands that are already successfully sold on export." says Simon Petrén, CEO Humble Group AB (publ).

Humble has paid the fixed purchase price of SEK 200 million by paying SEK 50 million in cash and by the board of directors of Humble having resolved on the issue and allotment of 5,634,186 shares in Humble to the sellers of the Company, who have paid in full for the subscribed and allotted shares in the form of shares in the Company.

In connection with the issue, Humble's share capital will be increased by approximately SEK 1,239,521 to approximately SEK 52,526,256 and the number of shares in Humble will increase from 233,121,521 to 238,755,707 shares in connection with the issue. The cash part of the purchase price has been financed with existing cash. The company will be consolidated in Humble's accounts from October 1, 2021.

Rämsell Advokatbyrå AB is legal advisor to Humble in connection with the transaction and Advokatfirman LA PARTNERS AB is legal advisor to the sellers in connection with the transaction.  

For further information, please contact:
Simon Petrén, CEO, Humble Group AB
Phone: +46 70 999 94 55

E-mail:
simon.petren@humblegroup.se

The information in this press release was published through the agency of the contact person set out above, at the time stated by Humble's news distributor Cision at the publication of this press release.

About Humble
Humble Group is a Swedish foodtech and FMCG group delivering the next generation of consumer products that are good for people and the planet. Humble focuses on the foodtech, eco, sustainability and vegan segments. The companies are growing through organic growth, acquisitions and leveraging synergies in the different business units: brands, distribution, manufacturing and ingredients. Humble's technologies, refined through scientific research and extensive market experience, facilitate new formulations and recipes that improve taste and texture for the next generation of sugar-reduced, sustainable and vegan products. For more information, visit www.humblegroup.se

Humble Group is listed on Nasdaq Stockholm, First North Growth Market, under the ticker HUMBLE. FNCA Sweden AB is Humble Group's certified adviser. Tel: 08-528 00 399 E-mail: info@fnca.se

Forward-looking statements
This press release contains forward-looking statements that reflect Humble's intentions, beliefs or expectations regarding Humble's future results of operations, financial condition, liquidity, performance, prospects, anticipated growth, strategies and opportunities and the markets in which Humble operates. Forward-looking statements are statements that are not historical facts and can be identified by the use of words such as "believes", "expects", "anticipates", "intends", "estimates", "will", "may", "anticipates", "should", "could" and, in each case, the negatives thereof, or similar expressions. The forward-looking statements in this press release are based on various assumptions, many of which are based on additional assumptions. Although Humble believes that the assumptions reflected in these forward-looking statements are reasonable, there can be no assurance that they will materialize or that they are accurate. Because these assumptions are based on assumptions or estimates and are subject to risks and uncertainties, actual results or outcomes could differ materially from those in the forward-looking statements for a variety of reasons. Such risks, uncertainties, contingencies and other important factors could cause actual events to differ materially from the expectations expressed or implied in this press release by the forward-looking statements. Humble does not guarantee that the assumptions underlying the forward-looking statements contained in this press release are accurate and any reader of the press release should not place undue reliance on the forward-looking statements contained in this press release. The information, opinions and forward-looking statements expressed or implied herein are made only as of the date of this press release and are subject to change. Neither Humble nor anyone else undertake to review, update, confirm or to release publicly any revisions to any forward-looking statements to reflect events that occur or circumstances that arise in relation to the content of this press release, except as required by law or Nasdaq First North Growth Market's Rule Book for Issuers.