Humble Group AB (publ) ("Humble" or "The company") has recruited Sara Lyckeberg to the role of Operating Director. Sara has a solid background in FMCG. She has a background as Key Account Manager, Customer Collaboration Manager, Supply Chain Excellence Manager and is currently Category & Channel Manager at Unilever, where she has built up a broad competence in sales, business development and supply chain. In her role as Category & Channel Manager, Sara has in recent years focused on creating long-term strategic category growth together with customers in the grocery trade, border trade and through new business.
In her role at Humble, Sara will work closely with the CEOs of the group's various businesses to strengthen collaboration and identify and materialize synergies between the subsidiaries. The recruitment is in line with Humble's strategic efforts to create a platform for the group's subsidiaries, where they can easily benefit from each other's experiences and lessons learned to streamline operational decision-making.
Sara will be part of the Humble Group's operational management and report directly to the Group's CEO. Sara will take up her position on April 1, 2022.
"It is great to have another strong and senior person joining the management team. Sara's extensive experience from Unilever will help us in our efforts to scale the business as we become an internationally leading and sustainable FMCG group. Her expertise in supply chain, brands and ability to manage large customers will play an important role for Humble and enable our decentralized organizational structure", says Noel Abdayem, COO Humble Group AB (publ).
"I am very much looking forward to taking on the role of Operating Director at Humble Group and being part of the exciting journey the company is on. The opportunity to combine my previous experience from Unilever with the rewarding work of developing tomorrow's FMCG products was simply too appealing to turn down", says Sara Lyckeberg.
For further information, please contact:
Simon Petrén, CEO, Humble Group AB
Phone: +46 70 999 94 55
E-mail: simon.petren@humblegroup.com
The information in this press release was published through the agency of the contact person set out above, at the time stated by Humble's news distributor Cision at the publication of this press release.
About Humble
Humble Group is a Swedish foodtech and FMCG group delivering the next generation of consumer products that are good for people and the planet. Humble focuses on the foodtech, eco, sustainability and vegan segments. The companies are growing through organic growth, acquisitions and leveraging synergies in the different business units: brands, distribution, manufacturing and ingredients. Humble's technologies, refined through scientific research and extensive market experience, facilitate new formulations and recipes that improve taste and texture for the next generation of sugar-reduced, sustainable and vegan products. For more information, visit www.humblegroup.com
Humble Group is listed on Nasdaq Stockholm, First North Growth Market, under the ticker HUMBLE. FNCA Sweden AB is Humble Group's certified adviser. Tel: 08-528 00 399 E-mail: info@fnca.se
