Pandy Protein is a young, innovative company that creates products for, among others, health-conscious target groups.
The brand got off to a flying start when it was launched three years ago, and is now known for its great-tasting snacks and mid-morning meals, but with a content that is different from other products on the shelves. The high protein, low sugar and low calorie content attracts Pandy's health-conscious target audience.
Pandy has recently started a partnership with Bayn Europe, where Bayn plays a supporting and advisory role in the development and testing of the company's new products.
- "We are currently facing the challenge of creating new products that are in line with market demands for healthier alternatives. The bar is set high: the products must be of high quality, taste good and have good nutritional values," says Robert Ingre, co-founder of Pandy Protein in Stockholm.
There are specific challenges when replacing sugar. Adding sweeteners is not enough.
- It's mainly about getting a good taste with balanced sweetness and healthier fiber. It's also about choosing a sweetener that doesn't cause digestive problems. This combination can be difficult," explains Mats Källqvist, Sales and Marketing Manager at Bayn Europe in Stockholm.
- But our Eureba solutions, which Pandy is testing, consist of sweetened fibers and are developed to address the main problems many companies face in sugar reduction. We therefore look forward to our collaboration with Pandy in this context," says Mats Källqvist.
