The company is making further progress by entering a new vertical in the US market. The company's signature product, the Humble Brush bamboo toothbrush, as well as its mint toothpaste, will be featured in the business class amenity kit of a reputable US airline starting in the fall of 2021. The company has secured orders for a total of 4,124,000 products to be delivered through March 2022.
"The foundation we laid in the airline market before Corona broke out in the form of won contracts with airlines such as Swiss Airlines, Lufthansa, SAS and Edelweiss has created ripples and as the world as a whole, and the airline industry specifically, slowly but surely recovers, our hard work is finally bearing fruit. With our largest deal to date in this vertical, we are showing that we are a player to be reckoned with and we humbly thank you for the trust. In addition to being profitable in its own right, the deal means huge marketing and exposure for us and the timing could not be more appropriate given that we are currently growing strongly in the US. In connection with the deal, we not only get paid for the products but also exposure of our two best-selling products to millions of passengers and potential new customers, in the world's largest market" - Oskar Holmblad, Sales Manager The Humble Co. AB
The Humble Co. is a world leader in natural oral care and was acquired by Humble Group AB (publ) on March 18, 2021. The company has extensive distribution in over 30 markets and approximately 60,000 points of sales with a focus on the US, Germany, the UK and the Nordics.
For further information, please contact:
Simon Petrén, CEO, Humble Group AB
Phone: +46 70 999 94 55
E-mail: simon.petren@humblegroup.com
The information in this press release was published through the agency of the contact person set out above, at the time stated by Humble's news distributor Cision at the publication of this press release.
About Humble
Humble Group is a Swedish foodtech and FMCG group delivering the next generation of consumer products that are good for people and the planet. Humble focuses on the foodtech, eco, sustainability and vegan segments. The companies are growing through organic growth, acquisitions and leveraging synergies in the different business units: brands, distribution, manufacturing and ingredients. Humble's technologies, refined through scientific research and extensive market experience, facilitate new formulations and recipes that improve taste and texture for the next generation of sugar-reduced, sustainable and vegan products. For more information, visit www.humblegroup.com
Humble is listed on Nasdaq Stockholm, First North Growth Market, under the ticker HUMBLE
FNCA Sweden AB is Humble's certified adviser. Tel: 08-528 00 399 E-mail: info@fnca.se
Forward-looking statements
This press release contains forward-looking statements that reflect Humble's intentions, beliefs or expectations regarding Humble's future results of operations, financial condition, liquidity, performance, prospects, anticipated growth, strategies and opportunities and the markets in which Humble operates. Forward-looking statements are statements that are not historical facts and can be identified by the use of words such as "believes", "expects", "anticipates", "intends", "estimates", "will", "may", "anticipates", "should", "could" and, in each case, the negatives thereof, or similar expressions. The forward-looking statements in this press release are based on various assumptions, many of which are based on additional assumptions. Although Humble believes that the assumptions reflected in these forward-looking statements are reasonable, there can be no assurance that they will materialize or that they are accurate. Because these assumptions are based on assumptions or estimates and are subject to risks and uncertainties, actual results or outcomes could differ materially from those in the forward-looking statements for a variety of reasons. Such risks, uncertainties, contingencies and other important factors could cause actual events to differ materially from the expectations expressed or implied in this press release by the forward-looking statements. Humble does not guarantee that the assumptions underlying the forward-looking statements contained in this press release are accurate and any reader of the press release should not place undue reliance on the forward-looking statements contained in this press release. The information, opinions and forward-looking statements expressed or implied herein are made only as of the date of this press release and are subject to change. Neither Humble nor anyone else undertake to review, update, confirm or to release publicly any revisions to any forward-looking statements to reflect events that occur or circumstances that arise in relation to the content of this press release, except as required by law or Nasdaq First North. Growth Markets' Rule Book for Issuers.
