Our Companies
Humble is a global FMCG group of fast-growing, entrepreneurial companies specializing in innovative, healthier and more sustainable consumer products.

True Gum
True Gum was founded in 2017 in Copenhagen, Denmark, by a team of entrepreneurs who set out to transform the gum market. After learning that conventional chewing gum is a major contributor to our litter problem, the team behind True Gum knew they could find a better alternative. True Gum offers 100% plant-based gum and lozenges that are all sugar-free, plastic-free, vegan and use only natural flavors and sweeteners. True Gum is now sold in stores across Europe.

Wellibites
Wellibites is a healthier alternative to ordinary sweets, with a unique formula that contains vitamins and minerals. The products are completely sugar-free, vegan and contain only natural flavours and colours. Wellibites is now available in most Swedish supermarkets and is also being launched internationally. Wellibites is on a mission to contribute to better health in its own way - one small step at a time.

The Healthy Co
HealthyCo is a brand with the goal of making the world a healthier place. Making sustainable and healthy choices, without compromising on taste or price, has traditionally been a challenge but HealthyCo believes that living a healthier life should be easy. Their mission is to challenge the giants of the food industry by developing and marketing affordable, good quality foods with no added palm oil & no added sugar.

Pro! Brands
Pro!Brands is a brand created out of a genuine interest in training and nutrition. Pro!Brands is designed for a broad target group; the products are suitable for the average exerciser as well as the elite athlete. Their product portfolio is based on healthy & tasty snacks such as protein bars, protein chips, functional drinks as well as dietary supplements in functional powders, vitamins, and more.

Jalofoods
Oy Soya AB is the company behind Jalofoods - a pioneering brand that caters to the natural, flavourful and sustainable food market. The Jalofoods range includes both Jalotofu and Jalotempe, which are organic staples in tasty, protein-rich vegetarian cooking. Both product families are produced locally in Finland using nutrient-rich, organic European soybeans and Finnish organic legumes. Their flagship product Jalotofu is the first Europe Soya-certified organic tofu in the world.

Tweek AB
Tweek is a market leader in sugar-reduced sweets. The company has a broad portfolio of both packaged and loose-weight sweets, all with a base of natural ingredients and fibre, which reduces the calorie value by up to 50% compared to traditional sweets. Thanks to its strong product range and effective marketing, Tweek has established a market-leading position in Sweden, with its sights set on the rest of the Nordic region, the UK and Germany.

NRG Food
In recent years, consumers have become more and more aware of what they eat. Many people want to eat clean and healthy and read the list of ingredients carefully before shopping.Exercise has become an important part of everyday life and depending on the sport we do, we want an adapted diet that provides extra energy and energy.There is also an increased awareness of various allergies such as gluten and lactose intolerance.Through NRGFOOD we offer you all the articles you can imagine that belong to the category; Functional Food. In addition, we communicate to the end customer whether a product should be consumed before, during or after exercise.

Amerpharma
Amerpharma is a market-leading European manufacturer of sugar and low-calorie sauces, jams and syrups. The company has its own production facilities and sells products under its own brands to around 100 customers in Europe, Asia, the USA and the Middle East. The company has a strong focus on product innovation and development and has been successful in recent years in developing unique food products where sugar has been replaced by protein and natural sweeteners.

Grahn's Confectionery
Grahns Konfektyr AB is a leading Swedish confectionery manufacturer with a wide range of products and a strong position in sugar-free and sugar-reduced confectionery. The company is run by a young entrepreneurial team with extensive experience in product development, branding and sales of confectionery. Their confectionery can be found pre-packed in bags or in the loose confectionery section of major retailers.

La Praline Scandinavia
La Praline is a family-owned producer of chocolate truffles and is one of Sweden's leading confectionery producers. La Praline has a wide range of truffles in different flavours, and all products are produced locally outside Borås. The products are sold under the La Praline brand to shops and wholesalers, and are also available as private label to customers in Sweden and internationally.

Lev Diet
LEV is a Portuguese brand active in the production and sale of dietary supplements and healthy foods, snacks and ready meals with high biological protein values. LEV commercializes products under its own brands with a portfolio of about 150 different products. The company produces both in-house in Porto and Aveiro, Portugal, and through contract manufacturing with third parties.

Godmix
Today, Gottmix is available in over 600 grocery stores around Sweden, and we are constantly renewing the range so that the consumer feels that things are happening. And count on our fingertips when it comes to seasonal products - Christmas and Easter are far too important holidays to waste on random campaigns.Gottmix is available in three different categories: Gottmix, Gottmix kidz and Gottmix nature.

Grenna Polkagriskokeri
Grenna Polkagriskokeri is a family-owned company that produces and sells polkagris and other confectionery. The products are manufactured in the company's own factory in Jönköping. Grenna Polkagriskokeri sells its products in attractive packaging both online and directly to consumers via its shop in Gränna. They also have a small polkagricookery next to the Gränna shop where consumers can see how the production is done.