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Humble Group AB (publ)
Klara Norra Kyrkogata 29,
111 22 Stockholm,

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Interested in joining us?

We are always looking for new employees, entrepreneurs and stars.

Do not hesitate to contact us!


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Our Vision

Humble Group was born out of an ambition to challenge conventional FMCG companies with a focus on products that are better for you and the planet. With sustainability as our guiding principle, we are building a platform to create synergies and a structure for increased growth and profitability within the group companies. The Group's strategy is to grow organically and through acquisitions, supporting companies led by strong entrepreneurs who strive to change the world for the better. Our vision is to become the leading consumer products group focused on health and sustainability.

Latest news



Privab Stockholm and Privab Nässjö are two of a total of six operations under the cooperation in Privab Grossisterna AB. Privab is a nationwide market player in trade and logistics partners in mainly confectionery, snacks, sports nutrition and beverages to consumer goods chains and independent local customers.
The companies also provide a number of concepts such as MyWay (store concept), Gottmix (loose-weight sweets) and NRG FOOD (gym and sports nutrition) to hundreds of stores around Sweden.

30 Jun 2022 15:00


Humble Group acquires LEV, LEV's: products are based on studies that have demonstrated positive results in weight loss and obesity control. The methodology underpins the Company's product range and characterises the Company's brands, which include healthy snacks, ready meals and supplements. The acquisition broadens Humble's product offering in both the healthy foods and snacks and nutrition segments.

09 Jun 2022 20:00



"Seasonally, the first quarter is the weakest period of the year for our companies. Despite this, we are setting a sales record, with organic growth of 25% pro forma for all the companies we acquired in 2021 and 2022. Given that it has been a turbulent spring with many challenging external factors impacting the entire value chain, it is reassuring that we are beginning to see the impact and benefits for our companies of being part of Humble. Pro forma EBITA increased by a whopping 59% compared to the same period last year and our efforts to create a more favourable environment for the companies have paid off. In the current market environment, it is imperative that we continue to maintain a dynamic profile and press ahead with our intensive efforts to grow the Group and establish ourselves as a leading player in the FMCG products of the future." says Simon Petrén, CEO Humble Group AB.

25 May 2022 08:33


Humble acquires Go Superfoods, a leading producer and supplier of premium products in the organic and ecological superfood category. The company provides superfoods to retailers and distributors under its own established brands Green Origins, Rainforest Foods and Puira.

08 Apr 2022 12:01

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