Simon Petrén
CEO – active since Feb 2020
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Simon has a master's degree in product innovation from KTH and business administration at Stockholm University. Simon is one of the founders of Pändy Foods and served as its CEO until Pändy became part of Bayn Group, where he is now the CEO. He has previously worked as a Business Intelligence analyst at Nordea and has extensive experience in capital markets, investments, strategic development, and growth in start-ups, small and medium-sized enterprises. Simon sits on the board of several food companies. 

Noel Abdayem
Vice President and COO Brands & Distribution – active since Mar 2021
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Noel is the Vice President and COO of Brands and Distribution of Humble Group. Noel is a licensed dentist and also the founder of the successful company The Humble Co AB which is part of the group. As an entrepreneur, Noel has been awarded several times, including by H.M. King Carl XVI Gustaf as Builder of the Year, Young Entrepreneur of the Year, Young Rocket of the Year by YEOS, and Prince Daniel's Entrepreneur Award. Noel is also, together with Darren Weiss, the founder of the group's non-profit organization - Humble Smile Foundation.Noel is currently the largest owner of Humble Group.

Johan Lennartsson
CFO – Active since August 2020
Shares: 5000

Johan, CFO of Humble Group has a degree in business administration from the Umeå School of Business, Economics, and Statistics and the University of New Brunswick, Canada, with a focus on accounting and auditing. He most recently came from PwC, where he has worked as a chartered accountant since 2019 and as an assistant auditor since 2015. His focus on PWC was on reviewing major listed companies. In addition, Johan also has previous experience in the food retail market.

Patrik Edström
COO Manufacturing of ingredients – active since 2018
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Patrik Edström has an MBA from the School of Business, Economics, and Law at the University of Gothenburg. He has many years of experience from distribution to the chemical and food and beverage industries where he is known for his work. He has also been CEO of R2 Group Sweden AB, CEO of Norden at Azelis, been vice president of marketing for Omya's distribution, and has held several positions within Clariant.

Marcus Stenkil
Head of M&A – Verksam sedan mar 2021
Shares: 3 900

Marcus Stenkil has a bachelor's degree from the School of Business, Economics, and Law at the University of Gothenburg. Before joining Humble Group, Marcus worked as the Group CFO at The Humble Co. and before that as an auditor at EY in Sweden and the USA. At EY, his focus was on large listed companies and as well as capital market transactions.