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Simon has a master's degree in mechanical engineering with a focus on Product Innovation Management from KTH Royal Institute of Technology and has studied business administration at Stockholm University. He is one of the founders of Pändy Foods and was its CEO until Pändy became part of the Humble Group. Previously, he worked as a Business Intelligence analyst at Nordea and has experience from capital markets, investments, strategic development and growth in start-ups, small and medium-sized companies. Simon sits on the board of several companies.