Board of Directors

Dajana Mirborn

Chairman of the Board of Directors
Shares: 57 067

Board member since 2021
Year of birth: 1980
Independent in relation to the company, Group Management and major shareholders in the company.
Education: Master's degree from the University of Gothenburg, Executive Education from INSEAD
Other assignments: Investment Manager at Creades, Member of Karnell Group (publ), Försäkringsaktiebolaget Avanza Pension, Röhnisch and Mentimeter

Pål Bruu

Board member
Shares: 350 952

Board member since 2023
Year of birth: 1969
Independent in relation to the company, Group Management and major shareholders of the company.
Education: Master's degree from BI Norwegian Business School
Other assignments: Chairman of the Board of Safira.com and Norsk Bildelsenter, in addition to own consulting and advisory activities

Henrik Patek

Board member
Shares: 207 500

Board member since 2021
Year of birth: 1969
Independent in relation to the company and Group Management. Not independent in relation to major shareholders of the company.
Education: University studies in computer science and economics
Other assignments: Investment manager within RoosGruppen AB

Sara Berger

Member of the Board of Directors
Shares: 17 000

Board member since 2023
Year of birth: 1978
Independent in relation to the company, Group Management and major shareholders of the company.
Education: MBA from the School of Economics at Lund University
Other assignments: CEO of Sproud, board involvement in Matilda Food Tech, Svenska Retursystem AB and the industry organization for the grocery trade DLF

Ola Cronholm

Board member
Shares: 52 000

Board member since 2022
Year of birth: 1973
Independent in relation to the company and Group Management. Not independent in relation to major shareholders in the company.
Education: Master's degree in financial economics from the School of Business, Economics and Law at the University of Gothenburg
Other assignments: Investment Manager at Neudi & Co, Board member of Cellmark AB, Wint Group AB and SWG AB.

Noel Abdayem

Member of the Board of Directors
Shares: 28 000 674

Member of the Board since 2024
Year of birth: 1991
Not independent in relation to the company and Group Management. Not independent in relation to major shareholders of the Company.
Noel is a licensed dentist and founder of The Humble Co, which is part of the Group. As an entrepreneur, Noel has been awarded by, among others, HM King Carl XVI Gustaf as Settler of the Year, Young Entrepreneur of the Year, EY Entrepreneur of the Year and Prince Daniel's Entrepreneur Award. He is currently the third largest shareholder in Humble Group.