Board of Directors
Dajana Mirborn
Chairman of the Board of Directors
Shares: 57 067
Member of the Board since 2021
Year of birth: 1980
Independent in relation to the company, Group Management and major shareholders in the company.
Education: Master's degree from the University of Gothenburg, Executive Education from INSEAD
Other assignments: Investment Manager at Creades, Member of Karnell Group (publ), Försäkringsaktiebolaget Avanza Pension, Röhnisch and Mentimeter
Pål Bruu
Member of the Board of Directors
Shares: 350 952
Member of the Board since 2023
Year of birth: 1969
Independent in relation to the company, Group Management and major shareholders of the company.
Education: Master's degree from BI Norwegian Business School
Other assignments: Chairman of the Board of Safira.com and Norsk Bildelsenter, in addition to own consulting and advisory activities
Henrik Patek
Member of the Board of Directors
Shares: 207 500
Member of the Board since 2021
Year of birth: 1969
Independent in relation to the company and Group Management. Not independent in relation to major shareholders of the company.
Education: University studies in computer science and economics
Other assignments: Investment manager within RoosGruppen AB
Sara Berger
Member of the Board of Directors
Shares: 17 000
Member of the Board since 2023
Year of birth: 1978
Independent in relation to the company, Group Management and major shareholders of the company.
Education: MBA from the School of Economics at Lund University
Other assignments: CEO of Sproud, board involvement in Matilda Food Tech, Svenska Retursystem AB and the industry organization for the grocery trade DLF
Ola Cronholm
Member of the Board of Directors
Shares: 52 000
Member of the Board since 2022
Year of birth: 1973
Independent in relation to the company and Group Management. Not independent in relation to major shareholders in the company.
Education: Master's degree in financial economics from the School of Business, Economics and Law at the University of Gothenburg
Other assignments: Investment Manager at Neudi & Co, Board member of Cellmark AB, Wint Group AB and SWG AB.
Noel Abdayem
Member of the Board of Directors
Shares: 28 000 674
Member of the Board since 2024
Year of birth: 1991
Not independent in relation to the company and Group Management. Not independent in relation to major shareholders of the Company.
Noel is a licensed dentist and founder of The Humble Co, which is part of the Group. As an entrepreneur, Noel has been awarded by, among others, HM King Carl XVI Gustaf as Settler of the Year, Young Entrepreneur of the Year, EY Entrepreneur of the Year and Prince Daniel's Entrepreneur Award. He is currently the third largest shareholder in Humble Group.