Board of Directors

Dajana Mirborn

Chairman of the Board
Shares: 41 114

Year of birth 1980
Chairman of the Board since 2023, Board member since 2021.
Independent in relation to the company and group management.
Independent in relation to major shareholders in the company.

Dajana holds an M.Sc. in Business Administration from the University of Gothenburg and has studied mechanical engineering at Chalmers University of Technology and digital marketing strategy at INSEAD. She is currently an Investment Manager at Creades. Dajana has a solid experience in investments, M&A and business development from Bonnier, MTG and as an advisor in M&A and ECM at Carnegie Investment Bank. In addition, she has experience from board work in several companies such as Karnell, Röhnisch, Doktor.se and Di Gruppen.

Pål Bruu

Board member
Shares: 350 952

Year of birth 1969
Board member since 2023
Independent in relation to the company and group management.
Independent in relation to major shareholders in the company.

Pål Bruu, holds an M.Sc. in International Management & Marketing from BI Norwegian Business School. He has long and extensive experience from growth companies in an international environment, both in board roles and in management positions, including as CEO of Norvida between 2010 and 2017 and Chairman of The Humble Co until 2021. Today, Pål works as Chairman of Safira.com and Norsk Bildelsenter, in addition to his own consulting and advisory activities.

Henrik Patek

Board member
Shares: 207 500

Year of birth 1969
Board member since 2021
Independent of the company and its management.
Not independent in relation to major shareholders of the company.

Henrik Patek studied business strategy and economics and previously held a number of senior positions within the ICA Group, where he worked for 25 years. Among other things, he led several important business development projects in finance, IT, banking, digitalisation and more and was also CEO of several subsidiaries. Henrik has extensive experience in corporate and business development, acquisitions, investments and has been a member of a number of boards and management teams. In addition, he has been an investment manager at RoosGruppen AB for four years.

Sara Berger

Board member
Shares: 10 000

Year of birth 1978
Board member since 2023
Independent in relation to the company and group management.
Independent in relation to major shareholders in the company.

Sara Berger, has an MBA from the School of Economics at Lund University. She has been working in the food industry for 20 years in several leading positions in marketing and sales, at companies such as Unilever, Findus and Cloetta, and as Group CEO of SydGrönt until 2021. Today, Sara is the global CEO of the plant-based dairy company Sproud and also has board involvement in the tech platform Matilda Food Tech, Svenska Retursystem AB and the trade organization for the grocery industry DLF.

Ola Cronholm

Board member
Shares: 52 000

Year of birth: 1973
Board member since 2022
Independent of the company and its management
Not independent in relation to major shareholders of the company

Ola Cronholm holds a degree in economics from the University of Gothenburg. He has over 20 years of experience in corporate governance issues from several companies in the manufacturing industry with a majority from the food industry and B2C. Ola's responsibilities have mainly been financial control, owner communication and HR strategy which has been communicated through board work. Over the last 20 years Ola has worked in several investment firms such as IK-Partners, CFO and Investment Manager in Profura AB and today as Investment Manager at Ernström & Co: AB with responsibility for strategic issues in company building and acquisitions.