Humble Group is a future-FMCG powerhouse. Committed to enable products and brand potential, with a fundamental position in mega trends; functional food, eco, sustainability, vegan (no dairy and meat).

The Board of Directors of Humble Group has adopted the following financial targets:

Net sales: SEK 8 billion
Humble Group strives to have a explosive growth in sales in the upcoming years, which is driven by high organic growth in combination with acquisitions. The goal is to reach a total net sales of SEK 8 billion proforma by the end of the year 2025.

Profitability and cash generation: 10% adjusted EBITDA
Humble Group’s goal is to achieve an adjusted pro forma EBITDA margin of at least 10 percent by the end of 2025.

Simon Petrén


Noel Abdayem

Vice President/COO Brands & Distribution

Johan Lennartsson


Patrik Edström

COO Manufacturing & Ingredients

Marcus Stenkil

M&A Director 

Humble Group AB – Stockholm, Sweden


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