Our companies
The Humble Group consists of +47 fast-growing entrepreneurial companies in branding, distribution and
production of sustainable consumer products.

The Humble Co.

Eco By Naty

True Gum

Wellibites

The Healthy Co

Pro! Brands

Jalofoods

Tweek AB

The Eco Gang

MyWay

NRG Food

Vitargo

Golden Athlete

Body Science

The Viterna

Go Superfoods

La Praline Scandinavia

Lev Diet

Godmix
+47
Number of companies
5 520 MILLION
Consolidated net turnover
LTM Q1 2023
492 MSEK
Consolidated Adjusted EBITA
LTM Q1 2023
Latest news
HUMBLE GROUP PUBLISHES ANNUAL REPORT FOR 2022
Humble Group's annual report for 2022 has today been published and is available here on the website.
April 27, 2023 17:11
HUMBLE ACQUIRES PRIVAB NÄSSJÖ AND STOCKHOLM
Privab Stockholm and Privab Nässjö are two of a total of six operations under the cooperation in Privab Grossisterna AB. Privab is a nationwide market player in trade and logistics partners in mainly confectionery, snacks, sports nutrition and beverages to consumer goods chains and independent local customers.
The companies also provide a number of concepts such as MyWay (store concept), Gottmix (loose-weight sweets) and NRG FOOD (gym and sports nutrition) to hundreds of stores around Sweden.
30 Jun 2022 15:00
HUMBLE ACQUIRES LEV GROUP
Humble Group acquires LEV, LEV's: products are based on studies that have demonstrated positive results in weight loss and obesity control. The methodology underpins the Company's product range and characterises the Company's brands, which include healthy snacks, ready meals and supplements. The acquisition broadens Humble's product offering in both the healthy foods and snacks and nutrition segments.
09 Jun 2022 20:00
ORGANIC GROWTH AND INCREASED PROFITABILITY, INTERIM REPORT, Q1 2022
"Seasonally, the first quarter is the weakest period of the year for our companies. Despite this, we are setting a sales record, with organic growth of 25% pro forma for all the companies we acquired in 2021 and 2022. Given that it has been a turbulent spring with many challenging external factors impacting the entire value chain, it is reassuring that we are beginning to see the impact and benefits for our companies of being part of Humble. Pro forma EBITA increased by a whopping 59% compared to the same period last year and our efforts to create a more favourable environment for the companies have paid off. In the current market environment, it is imperative that we continue to maintain a dynamic profile and press ahead with our intensive efforts to grow the Group and establish ourselves as a leading player in the FMCG products of the future." says Simon Petrén, CEO Humble Group AB.
25 May 2022 08:33
HUMBLE ACQUIRES GO SUPERFOODS
Humble acquires Go Superfoods, a leading producer and supplier of premium products in the organic and ecological superfood category. The company provides superfoods to retailers and distributors under its own established brands Green Origins, Rainforest Foods and Puira.
08 Apr 2022 12:01