For Investors

Humble Group (short name HUMBLE) is a young, dynamic and innovative FMCG group that delivers products that are good for you and good for the planet. The group consists of +40 fast-growing entrepreneurial companies in branding, distribution and production of sustainable consumer products.

Humble Group AB (publ) has undergone a name change from the former Bayn Group, which has been listed on Nasdaq First North Growth Market, since 12 November 2014.

Humble Group - Investor Presentation

FMCG companies of the future

Strategy & vision

Humble Group was born out of an ambition to challenge conventional FMCG companies with a focus on products that are better for you and the planet. With sustainability as our guiding principle, we are building a platform to create synergies and a structure for increased growth and profitability within the group companies. The Group's strategy is to grow organically and through acquisitions, supporting companies led by strong entrepreneurs. Our vision is to become the leading group of companies for consumer products with a focus on health and sustainability.

Transforming industry

The FMCG industry is one of the world's largest markets and is undergoing a major transformation. Digitalisation and consumer groups such as Millennials and Generation Z are forcing a rapid change in consumer behaviour. The number of new brands and products rapidly establishing themselves and growing into leading positions has never been greater.

Brands of the future

Humble Group has several fast-growing and new brands in its portfolio. A key part of its growth strategy is to own 'pioneering brands' - where it can demonstrate product concepts, change and consumer and retailer demand for its solutions.

Unique positioning

Humble Group has developed a wide range of products with unique properties and value propositions for consumers in terms of function, nutrition and sustainability. The Group has a clear focus on fast-growing segments within FCMG such as foodtech, functional food, eco- and sustainable beauty.

Global market

Humble Group targets a global FMCG market, an industry with a turnover of over SEK 100,000 billion. The company already has customers on every continent and distribution networks in a large number of countries.


Number of companies


Net turnover
LTM Q1 2024


Adjusted EBITA
LTM Q1 2024